R.I. Chef Introduces a Different Kind of Fast-Food Dining
By DAVID FISHER/ecoRI staff
A lunch crowd gathered recently at the Clover Food Truck, parked on the MIT campus in Cambridge, Mass. (David Fisher/ecoRI staff)CAMBRIDGE, Mass. — The lunch truck, or “roach coach” to use the industry parlance, is usually a pretty unappetizing place to get a meal. The overall cleanliness of these vehicles is questionable at best, they typically offer bland, uninspired fare and fresh, healthy options are rarely the norm for these rolling eateries.
Rhode Island-based chef Rolando Robledo is expanding the breakfast and lunch options for those who pass through the Kendall Square/MIT subway stop on the Massachusetts Bay Transportation Authority’s Red Line. His company, Clover Fast Food, has challenged the paradigm of the lunch truck by visiting the Massachusetts Institute of Technology campus with the Clover Food Truck.
Robledo, an assistant professor of culinary arts at Johnson & Wales University, and his business partner Ayr Muir, originally envisioned the lunch truck as a relatively low-cost way to test a menu before opening a brick-and-mortar restaurant. But response to the locally sourced food available on the truck has been so overwhelming that taking it off the streets is no longer an option. In fact, they will soon have a second lunch truck, on Boston Common, and plan to make the trucks more mobile and available for events.
Robledo and Muir hit it off immediately upon meeting in 2008, and seven weeks later, the Clover Food Truck hit the streets.
The truck represents the culmination of a long culinary journey for Robledo. “When I graduated from Johnson and Wales, in 1995, I knew I didn’t want to work for a corporate foodservice company, but I was locked into the old business model of ‘buy the cheapest food you can, cook it to the best of your ability and mark it up as much as the public will accept,’” he said.
Since graduating, with a double major in food service management and food service education, Robledo has worked for some of the best-known chefs in America. Big names like Charlie Trotter, Emeril Lagassee and Wiley Dufresne, but according to Rolando, “working for Thomas Keller at The French Laundry in Napa Valley changed my life. I saw potatoes coming directly from the ground, and being cooked and served on the same day. I had never seen that before.”
When he got to California’s Napa Valley, which is arguably the birthplace of the modern locavore food movement, Rolando saw a vibrant community that insisted on the freshest, locally grown fruits and vegetables, and chefs and restaurants that echoed that demand.
Upon returning to his home state of Connecticut, he started to be more concerned about the food that was available to him and his growing family. His wife was pregnant at the time, and he was diagnosed with high blood pressure shortly after returning to the Northeast. This new awareness forced him to challenge the state of education at Johnson & Wales University. He formed a “Green Collaborative” for students attending Rhode Island colleges and universities to express and address their concerns about the future of our food and energy security.
His alma mater is changing its approaches to building — its newest structure on campus is LEED certified — and food production, as the university recently raised a garden to which students and instructors tend, from seed to plate.
The three cornerstones of the food philosophy behind the Clover Food Truck are a small menu, a small price and using only the freshest local food in season. Sandwiches like BBQ seitan, soy BLT and chickpea fritter are all $5, sides like cucumber and seaweed (wakama) and fennel, grapefruit, hazelnut and coriander salads are $3, and drinks like lavender lemonade and hibiscus iced tea are $2. The truck also serves coffee and light breakfast items in the morning, and get this, the menu changes every day.
In an effort to speed up service, the business partners had an app created for the iPhone, which functions much like the touch-screen terminals seen in so many restaurants. The order is taken on one phone, and then the individual orders are transmitted to up to three different phones at the trucks “stations.” The app also tracks all of the transactions and puts them in a database, which makes paying sales tax and balancing the books that much easier.
I opted for the chickpea fritter, some rosemary french fries and lavender lemonade. The fritters were crispy and stuffed into a pita with fresh cabbage, carrots and hummus that was not too garlicky or too lemony. The fries were cut not five minutes before they were fried, and lightly drizzled with olive oil and just a hint of fresh rosemary. The lemonade was perfectly sweetened, and just scented with lavender.
Robledo and Muir will be opening their main location, Clover Food Lab, in Harvard Square this fall and hope to bring the business model to Providence within two years.
To learn more about Clover’s mission to bring healthy local food to the masses, visit cloverfoodtruck.com.
Tuesday, June 1, 2010 at 7:51PM 


