By DAVE FISHER/ecoRI News staff
Woonsocket has six bins on and around Main Street that have separate inputs for paper, commingled recyclables and general waste. (Dave Fisher/ecoRI News staff)WOONSOCKET — Many a company has been accused of “greenwashing” by environmentalists, and while you may think this practice is reserved for faceless multinational corporations like Coca-Cola, Unilever, Cargill and S.C. Johnson, ecoRI News has stumbled upon a few local examples.
Earlier this year, the city of Woonsocket began participating in a pilot program from the company Go Green Solutions Inc., based in Grafton, Mass. The program, designed to increase recycling rates in high-traffic public areas, donates segmented recycling/trash bins to municipalities that have separate inputs for paper, commingled recyclables and general waste — much like the green/blue/brown bins used in the city’s residential waste collection system. Go Green Solutions makes money on this arrangement when local businesses buy advertising space on either side of these bulky bins.
The city has six such bins on and around Main Street.
“The bins have been a success so far," Mike Debroisse, the city’s solid waste coordinator, said. "We’re seeing less trash on Main Street, and from what my guys report, the waste has been properly sorted for the most part.”
Two bicycle-riding police officers who often patrol Main Street said they haven’t noticed less litter, but they did note that the bins are often overflowing, sometimes for days at a time. The city also places ads on the bins that read, “Please Recycle. It’s Your Choice.” Technically speaking, stealing a car is your choice as well, but it’s still illegal.
For those who pray at the altar of recycling, this is fantastic news. Plenty of recyclables that have heretofore been relegated to a slow death in the Central Landfill in Johnston are now being recycled, as per state law. These bins should probably be in use statewide, and kudos for promoting recycling should be given to the local businesses that advertise on them. But what if those businesses aren’t separating their recycling themselves?
Altogether, five businesses advertise on the bins, one of which is affiliated with Go Green Solutions. The other four businesses are 2nd Time Around Sports (Cranston), P/M Computer Services Inc. (Woonsocket, Lincoln), Thomas Sparks Law Offices (Woonsocket) and two of the bins have ads for Box Seats restaurant (Smithfield, Woonsocket).
ecoRI News contacted these businesses to find out if they were recycling at their individual locations. Of the four businesses with no affiliation with the manufacturer of the bins, representatives from two of them spoke to us on the record.
The law office of Thomas Sparks advertises on one of the bins, but rents their office space, so the onus of segregating recyclables is on the owner or manager of the office building.
Derek Signorielli at 2nd Time Around Sports assured us that, although he doesn’t contract to have his recyclables picked up, he makes occasional trips to the Central Landfill to drop them off.
The owner of P/M Computer Services Inc. declined to comment on the record, but was under the misconception that his waste hauler sorts his trash.
The remaining two bins — one at the southern end of River Street; the other at the intersection of Main and High streets — present a low-cost advertising opportunity for restaurateur Jim Casciano. His restaurant, Box Seats, is less than a quarter-mile from either of the bins. The ads are emblazoned with the Box Seats logo and small arrows indicating to passers-by the location of the pub.
But the Box Seats in Woonsocket does not recycle, at least not with any regularity, and doesn't have a recycling program, according to a former and current employee.
Co-owner of Go Green Solutions, Jim Fisher (no relation to the reporter), when asked if he was aware of Box Seats disregard for state recycling mandates, said, “We do have some guidelines as to who can advertise on the bins. We won’t accept ads from tobacco companies, liquor stores, porno shops, things like that, but we don’t inspect how our advertisers do their business. I seem to remember that (Casciano) mentioned that he does recycle at the restaurant."
When asked if he was aware of the lack of recyclable separation at Box Seats, Debroisse said, “Our objective was to get the amount of litter on Main Street reduced, and to get some of that trash recycled. To that end, the program has worked. We didn’t really look into the recycling practices of the companies that were interested in advertising on them. That was not our objective in getting the bins.”
Casciano, when asked if it struck him as disingenuous to promote recycling in a public area while disregarding mandatory recycling laws concerning his business, said, “First, I’m not required to recycle. The law, as I understand it, requires that only businesses with 50 or more employees are required to recycle.”
ecoRI News disabused Casciano of that notion and informed him that separating recyclables is mandatory for all businesses, but those with less than 50 employees are not required to report their rates to the state Department of Environmental Management (DEM).
He continued, “Second, ... I didn’t advertise on the bins to promote recycling. I advertised to promote my business. If they were barrels for aborted fetuses, I would have advertised on them."
Box Seats is hardly the only business, big or small, in Rhode Island that doesn't recycle. In fact, many business owners in Rhode Island balk at the idea of having to pay a waste hauler to pick up recyclables, so most of them don’t contract to have their recyclables properly disposed.
According to the Rhode Island Resource Recovery Corporation, which operates the state landfill, if businesses contract for refuse only, then they are free to contract with anyone for recyclables collection. There also is nothing in Rhode Island law that prohibits a business from using local recycling collection as long as it is agreeable to the municipality.
Still, according to a 2007 DEM report on commercial recycling percentages, 95 percent of restaurants in the state recycle 13 percent of their solid waste. However, that 13 percent can be deceiving, because if any recycling is being done, it’s typically only cardboard. Bottle and can recycling rarely occurs in the business community, according to the Rhode Island Resource Recovery Corporation.
"We recycle in Smithfield,” Casciano said, referring to his second Box Seats location. “Sometimes I take the recyclables to the Smithfield location, but we don’t do enough business in Woonsocket to warrant separating the recyclables. So it probably amounts to a couple of dozen bottles a week. And what does it matter? Most trash haulers I’ve talked to say that they just put it all in one truck and dump it in the landfill anyway.”
ecoRI News asked if Casciano was aware of any debris from the ongoing renovation project at his local restaurant being tossed into its Dumpster — a practice that is prohibited by DEM solid waste regulations. He said this wasn’t happening to the "best of my knowledge.”
A recent peek into the restaurant's Dumpster proved enlightening. Along with all of the trash, there was recyclable glass, plastic, metal and cardboard, and quite a few sawn, pressure-treated two-by-sixes, a couple of window frames and an old trash can filled with what was clearly construction debris from the recently removed porch.
The current situation at the Central Landfill should demand better enforcement of state recycling laws in the business sector. Twenty-five of the state's 39 municipalities hold their residents to strict waste segregation guidelines through either "no bin/no barrel" or "pay-as-you-throw" programs, while, for the most part, the business sector gets a pass.
The most obvious choke point in which to enforce these laws — or at least eliminate some of the misconceptions about waste segregation — is at the waste haulers level. Currently, waste haulers are not even required to mention the mandatory nature of recyclable segregation in Rhode Island. Another way to address this problem would be to require business owners who contract for just a Dumpster to prove that they have a recycling program in place before that Dumpster can be delivered.
There are a lot of misconceptions about state recycling laws, and solid waste disposal in general. Waste haulers do not bear the responsibility of separating recyclables. If all of your trash goes into a Dumpster; all of your trash gets buried in the landfill. Rule seven of the most current DEM guidelines for recyclable segregation from commercial solid wastes states:
"Any person who generates commercial solid waste or accepts responsibility for collecting, storing or disposing of their tenant’s waste, shall segregate their solid waste" and "subsequent to the point of generation, no person shall combine segregated recyclables with solid waste in a manner that renders the material not marketable."
Admittedly, advertising on a recycling bin isn’t a flag saying, "We recycle," per se, but those ads do plant a seed in the public’s mind. Advertising on the side of a bus doesn’t mean you have to take the bus, but taking the bus is your prerogative. In Rhode Island, recycling is not. When someone chooses one business or product over another because of a perceived environmental benefit that doesn’t pan out, that’s greenwashing.
The Box Seats Woonsocket location remains closed for renovations. Casciano is unsure if he will reopen the business. We hope he does, and we hope that he begins to comply with state recycling mandates — as we do for the many other Rhode Island businesses that ignore this law.